Navistar, Inc. today announced its plan to rebrand and change its name to International Motors, effective October 1, 2024. Along with the name change, the company also debuted a refreshed logo and distinct visual identity. This rebranding is driven by a shift in strategy to transform the business into a solutions provider, and the role the International brand can play in a streamlined customer and user experience.
“The return to International is an acknowledgement of our rich heritage as much as it is an investment in our promising future,” said Mathias Carlbaum, president and CEO. “The simplified brand structure, distinct visual identity, and clear strategy to more effectively engage with our customers ensure we can lay claim to another 200 years of success and signals a new phase of our company’s positioning.“
The company will focus on more than engineering and producing truck and bus products. It is making the strategic shift to invest in solutions to simplify the customer experience. While the product remains the core of every customer interaction, International’s full solutions portfolio will also include services such as parts, maintenance, financing, connectivity, and charging.
This evolution is part of the company’s broader transformation which has been ongoing since 2021. Notable achievements during this journey include the launch of the International S13® Integrated Powertrain, a new suite of comprehensive ownership solutions for battery-electric vehicles, and the revival of captive financial services, which will now go to market as International™ Financial.
Exploration of International begins at www.International.com.
